The UW PATH collaborative examined the approaches used and challenges perceived by analysts supporting the optimization of primary care teams’ EHR use at a large U.S. academic health system. Analysts and their supervisor were interviewed and data were analyzed for themes. Dedicated optimization analysts can add value to health systems through playing a mediating role between health information technology leadership and care teams. EHR optimization should be performed with an understanding of workflow, cognitive and interactional activities in primary care.
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